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2.en.9 Unveiling dystopias

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We have been describing and discussing different vision of the future. As you already know depending on the way we picture it we can talk of Utopias or Dystopias.

utopian-tower-01                                               Dystopian-Feature-Image

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Have a look at the list of features below. What type of society do they describe? utopian or dystopian?

Characteristics of Utopias & Dystopias

 

NINETEEN EIGHY-FOUR

One of the most famous dystopian novels is Nineteen Eighty-Four which was written by George Orwell. In the year 1984, Apple, a company that produced computers, launched a new model of personal computer called 1984 Macintosh.

In the commercial they created to advertise this new computer they used some of the images contained in the book.

  • How would you describe the workers depicted in the commercial?
  • How does the runner compare to the workers?
  • How do these characters display dystopian characteristics?
  • What type of dystopian controls are used in the society depicted in the commercial?
  • What characteristics of a dystopian society are present in the commercial?
  • How are setting and characterization used to show that the protagonist in this commercial is trapped by this society and is trying to escape?
  • What is the protagonist in conflict with in the commercial?
  • What is the symbolic meaning of the protagonist’s action of throwing the hammer and destroying the screen?
  • What negative aspects of the dystopian world in the video are highlighted through the actions of the protagonist?
  • What comment or criticism is being made about our society through this dystopia?

Now click on the image below and use the “1984” Macintosh Analysis Tool for a more detailed analysis:

Commercial

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